FOR IMMEDIATE RELEASE
West Plains Community Invited to Celebrate Sparklight® Rebrand
Ribbon-cutting event honoring transition from Fidelity to include refreshments,
giveaways and a raffle for an Amazon Echo Show 8
WEST PLAINS, Mo. (June 10, 2025) – Sparklight®, West Plains’ hometown internet provider, invites the local community to a free ribbon-cutting and launch party celebrating the company’s rebrand from Fidelity Communications to Sparklight. This event will be held on Tuesday, June 17, at the Sparklight office at 3201 N. US Highway 63 in West Plains from 9:00 a.m. to 11:00 a.m.
“Our Sparklight rebrand reflects more than just a new look; it represents a renewed, energized commitment to the communities we’re proud to serve,” said Mike Drahota, Sparklight Senior Director, North Central Region. “We’re thrilled to celebrate this exciting milestone with the residents of West Plains and surrounding areas, and to continue building strong connections through fast, reliable internet and local service our community can count on.”
The event will feature refreshments, giveaways and a raffle for an Amazon Echo Show 8. Attendees will also learn about Sparklight’s latest offerings for their home or business.
Event Details:
- What: Sparklight West Plains Launch Party
- When: Tuesday, June 17, 9:00 a.m. to 11:00 a.m.; ribbon-cutting by Chamber of Commerce at 9:30 a.m.
- Where: Sparklight Office, 3201 N. US Highway 63, West Plains, Mo. 65775
Under the Sparklight brand, the company will continue to deliver on its promise of reliable, fiber-powered connectivity and neighborly, local support through ongoing investment in advanced technology and robust infrastructure. Over the past three years, the company has invested more than $1 billion across its footprint to enhance connectivity for the communities it serves. These strategic investments are powering today’s fiber-powered internet with Gigabit speeds and laying the groundwork for next-generation speeds, including 10 Gigabits (10G) and beyond.
Sparklight’s commitment to community goes far beyond connectivity - it’s woven into the fabric of how the company operates. Through initiatives that invest both time and resources, Sparklight proudly supports the neighborhoods it serves. The company’s Angel Day program empowers associates to give back by providing a paid day off each year to volunteer with causes close to their heart. In addition, the Sparklight Charitable Giving Fund contributes $250,000 annually in grants to local nonprofits that champion education and digital literacy, fight hunger and drive community development.
To learn more about Sparklight’s high-speed internet services, charitable giving and career opportunities, visit www.sparklight.com and follow the company on Facebook, Instagram and X.
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About Sparklight
Sparklight is a leading broadband communications provider delivering exceptional service and enabling more than 1 million residential and business customers across 24 states to thrive and stay connected to what matters most. Through Sparklight® and the associated Cable One family of brands, we're not just shaping the future of connectivity — we're transforming it with a commitment to innovation, reliability and customer experience at our core.
Our robust infrastructure and cutting-edge technology don’t just keep our customers connected; they help drive progress in education, business and everyday life. We’re dedicated to bridging the digital divide, empowering our communities and fostering a more connected world. When our customers choose Sparklight, they are choosing a team that is always working for them — one that believes in the relentless pursuit of reliability, because being a trusted neighbor isn’t just what we do — it’s who we are.
CONTACT:
Jamie O’Driscoll
Communications Manager