Sparklight Invests $34 Million to Further Enhance Internet Reliability across South Carolina and Georgia Markets

Investment expands network capacity, adds built-in redundancy and supports faster speeds for customers

HAWKINSVILLE, Ga. (Feb. 3, 2026) — Sparklight, a leading broadband and connectivity provider, has invested $34 million over the past four years to further enhance internet reliability and performance across its South Carolina and Georgia markets. The investment includes new fiber routes and other network upgrades that strengthen network resilience, expand capacity and support faster speeds as customer connectivity needs continue to grow.

The network enhancements are designed to meet rising demand — particularly during peak usage periods — while delivering consistent performance across streaming, online gaming, virtual learning and remote work.

“This investment strengthens the network our customers rely on every day,” said Jane Shanley, Senior Regional Director, Southeast. “By adding capacity and additional redundancy, we’re delivering the consistent performance customers expect today while ensuring the network continues to meet customers’ evolving needs.”

New Fiber Routes Add Built-In Backup
As part of the investment, Sparklight added new fiber routes that extend redundancy deeper into local communities. These additional pathways allow network traffic to be automatically rerouted if a fiber line is impacted, helping minimize service interruptions and maintain connectivity during unexpected events.

The added redundancy increases overall network resilience and provides additional peace of mind for customers who depend on reliable internet access.

Supporting Reliable Performance Inside the Home
To support reliable performance inside the home and extend the benefits of the company’s network upgrades, Sparklight offers whole-home Wi-Fi solutions powered by eero. The eero mesh router provides comprehensive Wi-Fi coverage throughout the home — no matter its size or shape — to help eliminate dead zones, while also delivering enhanced security and parental controls.

“Our investments are focused on the full customer experience, from the reliability of our network to performance inside the home,” Shanley said. “By strengthening capacity, resilience and in-home coverage, we’re helping ensure customers can rely on consistent connectivity throughout their homes.”

As part of that ongoing commitment, Sparklight plans to continue to invest considerable capital in the coming years in its South Carolina and Georgia markets to support evolving customer needs and continued technology advancement.

For more information about Sparklight internet services in South Carolina and Georgia, visit sparklight.com.

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