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Sparklight Invests $6 Million in the Mississippi Delta to Support Next Generation Technology



August 11, 2020 – Cleveland, MS – Sparklight is connecting customers to what matters most with investments of nearly $6 million in the Mississippi Delta over the past five years in order to bring the fastest and most reliable internet to Mississippi Delta-area residents and businesses.

The company is currently in the process of upgrading Cleveland’s technology, equipment, and infrastructure with an additional $1.5 million project to strengthen the reliability of Sparklight’s high-speed internet services and prepare its network for additional bandwidth needs. The project, which began in May 2019 and is scheduled for completion in September 2020, will provide Sparklight customers with enhanced speed, reliability, and quality in their internet, cable, and phone service. 

Following the completion of this project, the company will add a new redundant circuit going south to Leland, as well as upgrade an existing circuit going north to Clarksdale, both of which will provide increased reliability and back-up, should the company’s main circuit experience issues.

“Connectivity is the core of everything our customers and communities need to be successful today and, in the future,” said Sparklight’s Cleveland General Manager Deron Lindsay. “ A fast and reliable internet connection is critical, especially in unprecedented times like these when our communities are accessing work, education, and entertainment from home, as well as staying connected to loved ones due to the COVID-19 pandemic.”

Sparklight began launching Gigabit service across its fiber-rich network in 2016, making more than 200 communities in 21 states Gig cities, including Cleveland. In 2019, Sparklight joined the NCTA –The Internet & Television AssociationCableLabs and other industry partners in announcing plans to expand beyond current Gigabit offerings to a more powerful 10G (10 Gigabit) technology platform. 10G will combine greater capacity and lower latency with symmetrical 10 gigabit per second speeds, as well as provide greater reliability and increased security. 

“We continue to make significant investment in deploying fiber deeper and closer to our customers to not only enhance reliability, speed and performance for our customers, but lay the groundwork for up to 10 Gbps speeds in the future,” Lindsay said. “The digital needs of our residential and business customers are advancing rapidly, and we are actively working to stay ahead of those needs by creating a fast and reliable network that will support next generation technology.”


For more information, call 602-364-6372.


About Sparklight
Sparklight® is a leading broadband communications provider and part of the Cable One family of brands, which serves more than 900,000 residential and business customers in 21 states. Sparklight provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers.

Trish Niemann
Senior Director, Corporate Communications