January 17, 2020 – Odessa,TX — As Sparklight, formerly Cable ONE, completes its name change, the Odessa community is invited to celebrate at a special event on Thursday, Jan. 23.

"Our Sparklight rebrand not only reflects our company's evolution, but also signals a renewed commitment to the communities we serve," said Sparklight's Odessa Technical Operations Manager Jon Brisco. "We look forward to welcoming residents of Odessa and the surrounding Permian Basin communities to join us in celebrating this exciting milestone."

The Sparklight celebration will be held from 3:30 to 5:30 p.m. on Thursday, Jan. 23, at the Sparklight office, located at 4701 E. 52nd St. There will be a taco bar, refreshments, giveaways, prizes and a live radio remote with Mix 97.9. Sparklight and Sparklight Business associates will be available to answer any questions from customers about their current services or in-home WiFi coverage, as well as those inquiring about new high-speed internet service.

Cable One announced its plans to rebrand to Sparklight in the spring of 2019. The high-speed internet and cable service provider began its transition to the new brand over the summer with updated trucks, signage, uniforms, website and social media handles.

The transition, however, is not simply about rebranding products under a new name and look. The Sparklight brand better reflects the company's transformation from its origins as a traditional cable company to a full-service provider committed to providing its communities with connectivity that enriches their world. The name illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise – connecting people to what matters.

The company continues to focus on making the lives of its customers easier by providing value-added services, such as advanced WiFi service, expanded self-service options through improved residential and business portals, and delivering a more personalized customer experience.

Sparklight is also strengthening its commitment to the communities it serves through educational programs, corporate giving and donations of time and resources. In Odessa last year that included sponsorship of the Black Cultural Council of Odessa's Juneteenth celebration; volunteering at the West Texas Foodbank; and supporting the Permian Basin Rehabilitation Center, Odessa Community Foundation, Odessa Pilot Club, Ector County Schools and the 30th Annual Ebony Bar Awards Dinner.

"Our associates are proud to live and work in the Permian Basin and grateful for the opportunities Sparklight provides to give back to this community," Brisco said.


About Sparklight

Sparklight™ is a leading broadband communications provider and part of the Cable One family of brands, which serves more than 900,000 residential and business customers in 21 states. Sparklight provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers.

Tammy Gabel
Communications Manager