Nova1Net to Rebrand as Sparklight

GALESBURG, Ill. (March 2, 2026) – Nova1Net today announced it is rebranding as Sparklight. Under the Sparklight brand, the company will continue its commitment to delivering fast, reliable internet and neighborly local service, now enhanced by expanded customer self-service tools and next-generation technology.

Sparklight is a leading fiber-fueled internet provider serving more than 1 million residential and business customers across 24 states. With high-speed internet and intelligent Wi-Fi powered by eero, Sparklight leverages the latest Wi-Fi 7 technology — offering faster speeds, lower latency and greater capacity to meet the demands of today’s connected homes. Sparklight and Nova1Net are both owned by Cable One, Inc., which acquired Nova1Net in 2024.

“Bringing Nova1Net into the Sparklight family allows us to deliver a more seamless, elevated experience for the communities Nova1Net has long served,” said Ken Johnson, Cable One Chief Operating Officer. “For west-central Illinois customers, this means access to the strength and reliability of our fiber network, the performance of next-generation Wi-Fi 7 technology, and the personalized, local support they know and trust.”

Over the past three years, Sparklight has invested more than $1 billion in building a robust, reliable network with the power and capacity to support customers today and in the future. This investment lays the groundwork for 10 Gigabit (10G) speeds and ushers in a new era of innovation that will further enrich customers’ lives and contribute to the economic development of the communities it serves.

Under the Sparklight brand, the company remains dedicated to giving back to its communities through both time and resources. This includes the company’s Angel Day program, which offers associates a paid day off to volunteer with organizations they care about, and its Charitable Giving Fund, which annually awards $250,000 in grants to local nonprofits focused on education and digital literacy, hunger relief and community development.

The transition to Sparklight will occur over several months. To learn more about Sparklight’s high-speed internet services, please visit www.sparklight.com and follow the company on Facebook, Instagram and X.

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