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Sparklight Invests $12 Million in Sioux City,
Paving the Way for 10G


May 22, 2023 – Sioux City, Iowa – Sparklight®, a leading broadband communications provider, will begin construction this month on a $12 million upgrade that will further increase the reliability of its high-speed internet service, while also preparing for the future connectivity needs of the Sioux City community.


“Sparklight is invested in building a future-proof network in Sioux City, designed to handle the rapidly-evolving technology needs of our residential and business customers,” said Sparklight Sioux City General Manager Mike Drahota. “We understand that families and businesses are reliant on the internet in their day-to-day lives and we are committed to providing fast, reliable and local service that our community can count on.”


Sparklight launched Gigabit internet service to Sioux City residential customers in 2016, well before many others in the industry. The current infrastructure upgrade paves the way for faster download and upload speeds, enhanced streaming and gaming, and uninterrupted connections in multi-device homes.


“For 40 years, Sparklight has been a proud supporter of Sioux City and this latest investment exemplifies our on-going commitment,said Drahota. “Looking to the future, we are laying the groundwork for 10 Gigabit (10G) speeds and investing in a new era of innovation that will not only further enrich the lives of our customers but contribute to the economic development of Sioux City.”


Delivering speed 10 times faster than today’s networks, 10G will transform the customer experience, creating new possibilities for smart cities, connected homes, and new virtual and augmented reality technologies.


Sioux City’s infrastructure upgrade is expected to be complete by fall 2023. The company anticipates the possibility of intermittent service interruptions during construction. Customers will receive notification prior to work being conducted in their area.


For more information about Sparklight, please visit




About Sparklight


Sparklight® is a leading broadband communications provider and part of the Cable One family of brands, which serves more than one million residential and business customers across 24 states. Powered by a fiber-rich network, Sparklight provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers.




Michelle Portillo

Director, Corporate Communications