Press Releases

Boise Community Invited to Celebrate Sparklight™ Rebrand

As Sparklight, formerly Cable ONE, completes it rebrand, the Boise community is invited to celebrate at a special event on Oct. 3.

"An important element of our Sparklight rebrand is a renewed commitment to the communities we serve," said Sparklight's Boise General Manager Celynda Roach. "We are thrilled to welcome residents of Boise and the surrounding communities as we celebrate this exciting milestone."

The Sparklight celebration will be held from 11 a.m. to 1 p.m. on Thursday, Oct. 3, at the Sparklight office, 8400 Westpark St. in Boise. There will be music, refreshments, giveaways and prizes. Sparklight associates will be available to answer any questions from customers about their current services or in-home WiFi coverage, as well as those inquiring about new high-speed internet service.

Cable ONE announced its plans to rebrand to Sparklight earlier this year. Over the past few weeks, the high-speed internet and cable service provider has begun its transition to the new brand with updated signage, trucks, uniforms, website and social media handles.

The transition, however, is not simply about rebranding products under a new name and look. The Sparklight brand better reflects the company's transformation from its origins as a traditional cable company to a full-service provider committed to providing its communities with connectivity that enriches their world. The name illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise – connecting people to what matters.

Sparklight is also strengthening its commitment to the communities it serves through educational programs, corporate giving and donations of time and resources. Additionally, the company is continuing its focus on making the lives of its customers easier by providing value-added services, such as providing advanced WiFi service, expanding self-service options through improved residential and business portals, and creating a more personalized customer experience.

 

About Sparklight

Sparklight is a leading broadband communications provider serving more than 800,000 residential and business customers in 21 states. Sparklight provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers.

 

CONTACT:
Tammy Gabel
Communications Manager
602.364.6716
tamara.gabel@sparklight.biz